How to Stop Ghosting Social Media (Even as a Busy Coach)

You don’t need to post every day. But you do need to show up consistently if you want to build trust, stay top of mind, and attract the right clients.

The problem? Most coaches get stuck in a cycle:

• You get inspired and post for a week straight.
• Life and client work take over.
• You disappear for weeks (or months).
• You come back feeling guilty or like you’re starting from scratch.

Sound familiar? I’ve been there too.

When I started freelancing full-time, there were days when I disappeared from my own feed— not because I didn’t have something to say, but because I was drained. I was showing up for everyone else… except my own community of 200k readers.

But here’s the truth I had to learn the hard way: If I don’t steward my own voice online, I can’t expect people to find me, trust me, or hire me.

So I built a rhythm that worked with my life, not against it. One that allowed me to stay visible without adding pressure. Here’s how you can do the same.

1. Embrace “Minimum Viable Visibility”

You don’t need a perfectly curated feed. You just need presence. I call it Minimum Viable Visibility: the lowest-effort version of showing up that still builds trust and authority.

Ask yourself: Can I commit to one strong post a week? Can I show up on Stories once or twice with a quick tip or check-in?

The point is to stay present even when you’re not at 100%.

When I dropped the pressure to post daily, I found a rhythm I could actually stick to. And that’s what your audience remembers: consistency, not frequency. (I remember Mosseri, Head of Instagram, talking about this in one of his posts too!)

2. Batch When You’re in Flow

Trying to create content daily is exhausting. Instead, carve out 1–2 hours every week or month to batch your ideas while you’re in the zone.

This content becomes my “safety net” when life gets busy. Because let’s be honest—client work will always come first. Having a content bank helps me stay visible without scrambling.

3. Recycle Like a Pro

Here’s a secret: No one remembers your post from three weeks ago.

That golden tip you shared last month? It’s time to bring it back.

You can:

• Turn a caption into a quote graphic

• Take a carousel and break it into a Reel

• Reframe a past story with a new takeaway

Repurposing isn’t lazy. It’s efficient.

4. Use Templates to Reduce Mental Load

Templates are a time-saver. I use them for myself and my clients.

Think:

• Caption formats (like Hook – Story – Takeaway – CTA)

• Weekly themes (like “Testimonial Tuesday” or “Coaching Tip Friday”)

• Canva templates for visuals

The more structure you have, the easier it is to show up.

5. Delegate When You’re Ready

If content creation feels like a chore, that’s your cue to delegate.

Some of my clients love writing. Others just send me voice notes, and I turn them into captions. Either way, you don’t have to do this alone.

Hiring a social media manager is about more than saving time—it’s about preserving your energy for the things only you can do: coaching, leading, mentoring.

Bonus: Schedule Ahead

Even if you’re only posting once a week, pre-schedule it. Use tools like Meta Business Suite, Buffer, Later, or my favorite - Metricool.

Your content should work while you’re resting, serving, or taking a break.

Work with me!

You don’t have to be perfect. You just have to be present. Your audience doesn’t need more content—they need you. Your wisdom. Your presence. Your story.

So stop ghosting your gift. Start building a rhythm that supports your season.

And if you need help building that rhythm? I’m here for you.

Let’s create a content plan that works with your life.